Practicing Minimalism and conscious consumerism in Japan

Valentines Day in Japan


Ahh Valentines Day!  Actually, the the heck am I saying?  I hate Valentines Day.  I hated it so much as a high schooler and as a college student that I actually hosted an “I Hate Valentines Day” party where we made a heart shaped cake and stabbed it, destroyed a pink piñata, got drunk on far too much wine, and I even sewed my own broken heart dress (before the wine part of course).  I think the reason why I hated Valentines Day so much was because I was always waiting for something or someone and my expectations where never met.  Western Valentines Day has far too many of those darn expectations.  It’s all kinda stupid to me.

Luckily in Japan, I never have to deal with that and that’s because Valentines Day here is completely opposite.  In the US and other western countries women usually get flowers and chocolates (and even jewelry) on Valentines Day.  It’s a ton of pressure for most guys because we usually don’t tell our men what we want and they are just kinda supposed to figure it out.  In Japan it’s opposite: guys get chocolate from the ladies and it’s usually only chocolate.  No presents or expensive gifts (unless your buying some hefty chocolate).  AND on March 14th: White Day, the men return the favor and give us girls something back, usually chocolate but there’s a grey area of course. Apparently the White Day gift is supposed to be twice to triple the price (this is just hearsay I actually have no idea about the double/triple price factor, someone confirm this).

In any case, I like this system much better.

There are some exceptions for example, students usually will make Valentines in bulk and exchange them with their friends and classmates.  High schoolers are bit loose when it comes to giving and receiving Valentines but I’m very certain if a girl makes something special for a guy it means something. Since I’m not an elementary school ALT I’m not quite certain what happens there but I’m sure it’s probably similar to high school. As for kids, children get valentines from their mommies just like in the states. As stated above, the rules are reversed for adults in Japan: guys get the goods and then return the favor on White Day.  I bet my guys reading this are liking this idea.

The Chocolate

Today I wanted to show you four of the cutes boxes of chocolate I’ve found this Valentines Day season.  Mid January is around the time they start releasing chocolates and believe me when I say they sell fast.  I’m glad I picked these up early.



So did I buy all of these with the intention that I would eat them all myself?  Yes indeed.  At first I was thinking of doing some sort of Youtube video testing them but in the end I felt like that might be a bit boring so I think just this blog post will suffice.

Pictured above we have four different types of chocolates: Bonne Frasie bear chocolates (500 yen), Pa Pa Pa Pa Panda chocolates (500 yen), Bis Cat (I can’t read the cursive correct me if I’m wrong, 350 yen) chocolates, and FlorDecor floral chocolates (1,000 yen).


So here’s what they look like inside.  Freaking adorable right?  I feel like these types of chocolates are really only something you would find in Japan.  I’ve never seen anything like these before.  I think my personal favorites just by looks would have to be the Bonne Frasie (top strawberry ones) and the Flordecor ones (bottom).




As for taste I actually tried the two above.  I think the fact they were just so adorable made me want to try them first.  The winner for taste (so far) is the Flordecor ones and I would be stoked if anyone bought me a box of these.  They were also only 1,000 yen so not too bad for how beautiful and tasty they were.

The Bonne Frasie strawberry ones were so so. I was hopping for more filling here and only one had strawberry filling.  The chocolate tasted a bit cheap but at 500 yen I’m not surprised.

What are you doing this Valentines Day?  Do you like Japanese Valentines Day or the western version?  Leave a comment below and thanks for stopping by!